In the summer of 2012, Blok Design took over Yonge and Dundas square in Toronto. They created a a button installation of 31,000 buttons, over 30 ft long to bring awareness to the Not Myself Today” Campaign for Partners for Mental Health an organization dedicated to transforming mental health in Canada.
The installation was intended to draw people into a conversation about mental health by encouraging people to select buttons directly off the wall, describing various moods. Buttons ranged in emotions-'up, moody, wired, edgy' etc.
As well as being brilliant and effective, these mental health campaign buttons looked extremely cool! What a fantastic idea.