Find the Buttons with The Great Toronto Yarn Hop | Great Customer Engagement Ideas January 25 2019
The Great Toronto Yarn Hop is all about getting Toronto knitters out together in real life.
So it should be no surprise that they came up with this great idea to have their online followers find them - and their awesome 1-inch logo buttons - at various events at local yarn shops for another level of customer engagement.
Fun Button Hunt for Customer Engagement In Person and On Social Media
Here's how it works:
1.Find Emily, their primary social media person, at local yarn shops and local yarn shop events.
2. Say "Hi!" to Emily and ask for one of the logo pins.
3. Take a photo there on the spot while wearing the 1" button and use the hashtag #TGTYH.
This is such a fun idea that is totally on brand for the group and easily gets an already engaged community another way to be involved and promote the brand. When followers asked how to snag a button, the rules stood. Come out to support independent local yarn shops and then share with the online world that you are there.
The buttons feature the Great Toronto Yarn Hop logo and are a fantastic looking promotional item, but in being only available in this game, they remain an exclusive giveaway.
This idea is great for other businesses too. Just adapt to your audience.
Engage Customers with A Local Scavenger Hunt
Other companies and organizations have used buttons for more of a scavenger hunt. Buttons are left in special spots. Followers will find the spots using online clues and then get out into the real world to collect the buttons. Then the successful button hunter will be rewarded in some way (gift certificate, products). And the entire adventure is documented online.
Custom buttons are great affordable promotional items, but things get really fun with you add some real world and online engagement element to get your followers actively promoting your brand with the buttons.
Here's more info about The Great Toronto Yarn Hop: