I Love My Library and You Should Too! Custom Buttons for the Vancouver Island Regional Library October 23 2015
October is National Library Month across Canada and we were fortunate enough to work with the outstanding folks at the Vancouver Island Regional Library.
Most of us have taken advantage of our local library at some point, but we would like to take a minute and highlight the heart and soul behind all of our local libraries - the librarians and staff who work tirelessly to provide us with this invaluable public resource.
Libraries represent spaces of equal access. They are free to the public and provide services that are essential in the digital age such as access to the internet, computers, and educational workshops.
In order to reach their broad client base, this regional library launched on its own campaign in support of the Canadian Library Association and local branches.
The VIRL started the "I Love My Library" campaign as a way to reach out to returning visitors but also reach out to those who haven’t tapped their organizations infinite resources. Using the “I heart NY” theme, their team chose to add a little west coast flair with the long-time west coast icon, the red plaid shirt.
During October Library Month, Library branches also put on Customer Appreciation Days as an opportunity to “share the love”, because the sentiment is shared both ways. Making sure that the customers feel appreciated is important to the staff behind the campaign.
As National Library Month comes to a close we want to thank all the librarians from coast to coast who make community programs possible and a big thank you to the folks at Vancouver Island Regional Library for sharing their work with us.
We really appreciate the work you do!